Logo Design and Branding · Colorado Springs

Your Brand Should Work as Hard as You Do

A strong logo and consistent branding tell customers who you are before you say a word. We build brand identities for small businesses that are built to last and priced to be accessible.

$100

AI Logo Correction Starting Price

$200

Basic Logo Starting Price

$150

Branding Add-On

$1,500

Full Brand Kit Top Tier

The Process

How a Logo Project Works

Every logo and branding project follows the same four steps. No surprises, no scope creep.

STEP 01

Discovery

We learn about your business, your audience, and what you want your brand to communicate. The right questions upfront save rounds of revision later.

STEP 02

Concepts

We develop initial logo concepts based on your discovery input. You review the options and give feedback on what is working and what is not.

STEP 03

Refinement

We take the direction you choose and refine it until it is right. Revisions are included in every package. We do not deliver a logo you are not satisfied with.

STEP 04

Delivery

You receive all final files in every format you need. If you added a branding package, your complete brand kit is delivered alongside the logo.

Pricing

Logo and Branding Pricing

Every package below is a standalone option. Mix and match based on where your business is right now. Not sure where to start? Book a free call and we will tell you exactly what we recommend.

Logo Design

Basic Logo

$200

Entry-level option

A clean, professional logo for businesses that need a solid, usable mark. One concept direction with revision rounds until it is right.

INCLUDES

Custom Logo

$400

Higher customization

A fully custom logo built from scratch with more concept directions and refinement. For businesses that want something truly distinctive.

INCLUDES

AI Logo Correction and Refinement

From $100

Not a full redesign. Major changes quoted separately.

Got a logo from an AI tool that needs cleanup before it is usable? We fix the common issues — spacing, alignment, font, color, and export prep — so it is actually print and web ready.

INCLUDES

Cleanup of AI-generated logo
Spacing and alignment fixes
Font adjustments if applicable
Color refinement
Vector and export prep
Final file exports (PNG, JPG, SVG when available)

Branding Add-On

$150

Easy upsell — add to any logo package

A one-page brand kit that gives you everything you need to use your brand consistently across platforms. Add to any logo package above.

INCLUDES

Color palette with 3 to 5 colors and hex codes
Primary and secondary font pairing with download links
Secondary logo layout and submark or icon
One-page usage guide with spacing rules, dos and donts, and light and dark examples
Organized file exports in PNG, JPG, and SVG when available

Social Media Asset Packs

Social Media Asset Pack

$250

Great mid-tier upsell

Branded social media templates and graphics ready to use in Canva. Consistent, professional content without starting from scratch every time.

INCLUDES

Extended Social Asset Pack

$400

For clients needing more content

A larger library of branded social templates for businesses with higher content volume or multiple content formats.

INCLUDES

Print Starter Pack

$250

Strong add-on for service businesses

Essential print materials designed with consistent branding across every asset. Ready to send to print the moment they are delivered.

INCLUDES

Brand Refresh

Mini Brand Refresh

$150

Strictly light updates only

Minor cleanup and light adjustments to an existing logo and brand. For businesses whose brand is mostly solid but needs a quick polish.

INCLUDES

Brand Refresh

Starts at $100

Scales based on scope

A more substantial refresh for brands that need more than minor cleanup. Scope determines the final price and is confirmed before work begins.

INCLUDES

Full Brand Packages

CORE BUILD

Brand Development

$750

Everything to launch your brand

A complete brand build for businesses starting from scratch or doing a full rebrand. Strategy, identity, and assets all in one package.

Includes

Primary logo and secondary logo
Submark or icon
Color palette and font pairing
One-page brand guide with usage rules and spacing
2 to 3 Canva templates
Profile image and 1 cover or banner
1 print asset (business card or flyer)
Organized file delivery and Canva access
All logo exports

PREMIUM PACKAGE

Full Brand Kit — All-In Package

$1,200 to $1,500

The complete brand system

Everything your business needs to show up professionally across every platform and print touchpoint. The most comprehensive option we offer.

Includes

Custom logo with 2 concepts
Secondary logo and submark
Full color palette and font pairing
One-page brand guide with usage rules
5 to 7 Canva templates
Profile image and cover or banner
Business card, thank you card, and letterhead
Organized exports and Canva access
All logo files

Why Electra

What Makes Our Logo and
Branding Work Different

You own everything

Every file we create is yours. Source files, working files, all formats. You are not licensing your own logo back from us. It belongs to your business the moment it is delivered.

Built for small business budgets

Branding agencies charge thousands. We built our pricing for businesses that cannot justify that spend but still deserve a professional identity. Good design should not require an enterprise budget.

Recent Work

Logo and Branding Projects

A sample of logo and branding work completed for small businesses. See more in our full portfolio.

FAQ

Logo and Branding Questions

What is the difference between a basic logo and a custom logo?

A basic logo gives you one concept direction with revision rounds, delivered in standard file formats. A custom logo includes two concept directions, more refinement rounds, and alternate logo versions. If you are just getting started or on a tight budget, the basic logo is a solid choice. If your brand identity is a core part of how you compete, the custom option is worth the investment.

What is the AI logo correction service?

If you have a logo generated by an AI tool like Midjourney, DALL-E, or a similar platform, it likely has issues that make it unusable in a professional context: bad spacing, misaligned elements, unembedded fonts, or files that cannot be exported cleanly. We fix those issues and deliver a file that is actually print and web ready. This is not a redesign. If major changes are needed, that is quoted separately.

What does the branding add-on include?

The $150 branding add-on includes a one-page brand kit with a color palette of 3 to 5 colors with hex codes, primary and secondary font pairing with download links, secondary logo layout and submark, a basic usage guide with spacing rules, dos and donts, and light and dark examples, and organized file exports in PNG, JPG, and SVG when available.

Which package is right for a brand new business?

The Brand Development package at $750 is designed for exactly that. It gives you everything from scratch: primary and secondary logos, submark, color palette, font pairing, brand guide, Canva templates, a profile image, a print asset, and all file exports. If your budget is tighter, a Custom Logo at $400 with the Branding Add-On at $150 gets you most of the way there for $550.

What is the difference between a mini brand refresh and a brand refresh?

The Mini Brand Refresh at $150 is for light touch-ups only: minor logo cleanup, small color or font tweaks, refreshed exports. The Brand Refresh starts at $100 and scales based on scope. If your logo needs more than minor adjustments, like partial redesign or broader consistency updates across assets, we give you a quote before any work begins.

Do I own the logo and brand files?

Yes, fully. All files including source files are yours the moment we deliver them. You are not licensing your logo back from us. It belongs to your business outright.

Can I add a social media pack or print pack to a logo package?

Yes. The Social Media Asset Pack, Extended Social Asset Pack, and Print Starter Pack are all standalone options that can be bundled with any logo or branding package. Book a call and we will put together the right combination for your budget.