Frequently Asked Questions · Colorado Springs Digital Marketing

questions about,
working with electra

Real answers to the questions we hear most often from small business owners in Colorado Springs and beyond. If your question is not here, book a call and ask us directly.

Working With Us

Getting Started and How We Operate

How do I get started with It's Electra Digital?

Book a free call. We will talk through what your business needs, what you have tried before, and what makes sense as a first step. No pitch, no pressure. If we are not the right fit we will tell you.

Are you locked into a long-term contract?

No. All of our services are month-to-month. You can upgrade, downgrade, or cancel with one week’s notice before your next billing date. We would rather earn your business every month than hold you to a commitment.

How do I submit requests and communicate with your team?

All requests come in through email or your client portal. You can submit new tasks, track what is in progress, and see completed work in one place. We update you when tasks are done or if we need more information. No chasing required.

Who is my main point of contact?

Christie Los leads every account and is your primary point of contact. She is supported by a consistent team of specialists, but every deliverable goes through Christie before it reaches you.

Do you work with businesses outside of Colorado Springs?

Yes. Most of our clients are in Colorado Springs and the Front Range, but we work with businesses across Colorado and remotely across the country. Our Virtual Assistant and white label programs in particular serve clients in multiple states.

Do I own the work that gets created?

Yes, fully. Every file, asset, graphic, and document we create for you is yours to keep regardless of whether you stay a client. No licensing, no withholding, no strings attached.

Pricing and Plans

What Things Cost and How Billing Works

How much do your services cost?

It depends on the service. Virtual Assistant subscriptions start at $700 per month for 30 hours. Social media post packages start at $275 per month. Logo design starts at $200. SEO packages start at $650 per month. Website builds start at $700. The Total Online Presence Analysis (TOPA) is a flat $150 one-time fee. Every service has transparent pricing on its individual page. See all services and pricing here.

Do you offer flat rate pricing or hourly billing?

Our subscription plans are flat rate monthly, meaning you know exactly what you are paying before the month starts. No surprise invoices, no hourly overages. We also offer hourly retainers for businesses that need lighter, less predictable support.

Do unused hours roll over to the next month?

No. Hours reset each month. If your plan is not being fully used, we will flag it and suggest ways to make better use of your subscription rather than let hours go to waste.

Can I add more hours if I need them?

Yes. You can upgrade to a larger plan or add hours at $50 per hour at any time. Just let us know.

Is there a setup fee or onboarding cost?

No setup fees. An onboarding call is included with every plan at no additional cost.

Do you offer discounts for nonprofits?

Yes. We offer pro bono and discounted pricing for registered 501(c)(3) organizations and grassroots community groups in Colorado. Learn more about our nonprofit support here.

Services

What We Do and What We Do Not Do

What services does It's Electra Digital offer?

We offer website design and development, website maintenance and updates, SEO services, AI search optimization, logo and branding, graphic design, social media services, virtual assistant support, white label services for agencies and consultants, and the Total Online Presence Analysis (TOPA). See all services here.

What is a Total Online Presence Analysis?

A TOPA is a $150 flat-fee audit of how your business shows up online across your website, Google Business Profile, reviews, social media, and local listings. You get a score out of 100, two competitors benchmarked, and a 90-day action plan. It is the fastest way to know exactly what to fix first without guessing. Learn more about the TOPA here.

What is AI search optimization?

AI search optimization (also called GEO or AEO) is the practice of structuring your content so AI tools like ChatGPT, Google AI Overviews, Perplexity, Claude, and Microsoft Copilot find, trust, and cite your business when someone asks a relevant question. It works best alongside traditional SEO. Learn more about AI search optimization here.

Do you do everything in-house or do you outsource?

Christie leads every account and handles project management and client communication directly. She is supported by a consistent team of specialists she has worked with since founding Electra. Every deliverable goes through Christie before it reaches you.

Do you offer social media management or just graphics?

Both. We offer social media graphic design as well as broader social media management including content scheduling, caption writing, and post formatting. See social media services here.

Do you offer paid advertising or PPC?

Not currently. Our services focus on organic digital marketing including SEO, content, branding, design, and social media. If paid advertising is something you need, we will tell you honestly rather than try to stretch into a service we do not specialize in.

What is your white label program?

Our white label program is for marketing agencies and solo consultants who need a backend execution team. We do the work, you deliver it under your brand. Your clients do not know we exist. Learn more about white label services here.

Can you work inside my CRM or project management tool?

Yes, with a $200 per month add-on. This covers the overhead of learning and operating inside your systems rather than ours. It applies to both VA and white label plans.

Websites, SEO, and AI Search

How Websites and Search Rankings Actually Work

Does my business need a website?

Yes. A website is the foundation of your online presence. Without one, you have no control over how your business appears in search results, and potential customers have no reliable place to learn about you. An outdated website can be just as damaging as no website at all.

What is SEO and why does it matter?

SEO stands for Search Engine Optimization. It is the process of making your website more visible in Google search results when people search for what your business offers. For a Colorado Springs small business, good SEO means showing up when local customers are actively looking for your services.

What is the difference between local SEO and general SEO?

General SEO improves your visibility in search results broadly. Local SEO specifically targets searches in your geographic area, helping your business appear in map listings and local search results. For most small businesses in Colorado Springs, local SEO is the higher priority because it brings customers who are nearby and ready to buy.

What does It's Electra Digital actually do for SEO?

We focus on on-page SEO implementation, which is the most reliable foundation for long-term results. This includes metadata, keyword optimization, image alt text, site structure, Google Search Console setup, and analytics configuration. We implement direction from your strategy or work with you to develop it. We do not do off-page SEO such as backlink building.

How often should I update my website content?

At minimum, aim for meaningful updates monthly. For service businesses in competitive markets, more frequent updates help. The key is that updates should be substantive, not surface-level tweaks. Adding a new service page, publishing a blog post, or updating your pricing all count. Changing a date or reordering a paragraph does not.

What makes a good website?

A good website loads quickly on mobile, clearly explains what you do and who you serve, makes it easy to take the next step (contact, call, book), and is built in a way that search engines can read. Visual appeal matters, but it should not come at the cost of speed or clarity.

What is the difference between SEO and AI search optimization?

Traditional SEO focuses on ranking in Google’s search results. AI search optimization (also called GEO or AEO) focuses on getting your business cited in AI-generated answers from tools like ChatGPT, Google AI Overviews, and Perplexity. They use different signals and require different approaches. We recommend running both together for maximum visibility. Learn more about AI search optimization.

Virtual Assistant

How the Virtual Assistant Program Works

What can a virtual assistant from It's Electra Digital actually do?

Our VA services cover a wide range of tasks including Google Workspace and email account setup, Google Drive organization, booking system setup, CRM configuration, automation builds, website edits, graphic design, business cards, social media graphics, spreadsheet work, data entry, blog uploading, admin tasks, and SEO implementation. See the full list here.

How do I submit tasks to my virtual assistant?

Through the client portal or by email, whichever works better for you. Describe the task, we confirm and get started, and you hear back when it is done. Simple process, no complicated systems.

How fast will tasks be completed?

Most design tasks are completed in 12 to 24 hours. Technical tasks take 1 to 2 business days. Larger projects get a clear timeline upfront so you know what to expect.

Is there a limit to how many requests I can submit?

No limit on requests. We work through them one at a time to maintain quality. Send everything you have.

What is the difference between a monthly subscription and an hourly retainer?

Monthly subscriptions (starting at $700 for 30 hours) are designed for businesses that need consistent, daily support. Hourly retainers (starting at $250 for 6 hours) are better for businesses with lighter or less predictable needs. Both give you access to the same services.

What is the cancellation policy for virtual assistant services?

One week’s notice before your next billing date is all that is required to cancel. No long-term commitments, no penalties.

Results and Expectations

What to Expect and How Long It Takes

How long does it take to see results from digital marketing?

It depends on the service. A new website or brand refresh produces results immediately. SEO takes longer, typically 3 to 6 months before rankings shift meaningfully, and 6 to 12 months to see compounding growth. Social media engagement can improve within weeks with consistent, quality content. We will always give you a realistic timeline before you commit to anything.

Can you guarantee results?

No honest digital marketing company can guarantee specific rankings or results because search engines, algorithms, and markets change. What we can guarantee is that the work will be done correctly, delivered on time, and built to last. We set realistic expectations and do not promise things we cannot control.

What results can I realistically expect from SEO?

For a Colorado Springs small business starting with little or no SEO foundation, solid on-page work typically produces noticeable improvement in local rankings within 3 to 6 months. Competitive markets take longer. We are transparent about where you are starting and what a realistic outcome looks like before we begin.

Why do SEO prices vary so much across providers?

Because SEO covers a wide range of work and providers have very different scopes. Some charge for strategy and implementation, others for reports alone. Pricing also varies with market competitiveness, website complexity, and experience level. The cheapest option is rarely the best option, and the most expensive is not always the most effective. Ask any provider to break down specifically what you are paying for.

How is It's Electra Digital different from a larger marketing company?

You are not handed off to a junior account manager. The person you talk to is the person overseeing your work. Pricing is built for small businesses, not enterprise budgets. And because we are month-to-month, we have to keep earning your business rather than relying on a contract to keep you. Learn more about who we are here.