If you’re getting ready to build a website for your business here in Colorado Springs, one of the first questions that might pop up is:
Should I use WordPress or Wix?
It’s a fair question—and honestly, the answer depends on your goals. Both platforms can get you online, but they do it in very different ways.
At It’s Electra Digital, we’ve worked with both. Some clients start with Wix and grow into WordPress later. Others dive into WordPress from day one because they’re planning ahead for SEO or e-commerce. If you’re not sure where to start, this post will help you weigh the pros and cons—without all the tech jargon.
A Quick Overview: What’s the Difference?
Wix
Wix is a drag-and-drop website builder that’s designed to be easy. You can choose a template, make edits right on the page, and publish without touching code or hiring help.
WordPress (the .org kind)
WordPress is a more flexible platform that gives you full control over your site’s design, content, and performance. It’s what we use for most of our Colorado Springs clients who care about long-term growth, search rankings, or custom functionality.
Pros and Cons
| Platform | Pros | Cons |
|---|---|---|
| Wix | ✅ Super beginner-friendly ✅ All-in-one setup (hosting included) ✅ Great for quick DIY launches ✅ Built-in support and updates |
❌ Limited flexibility ❌ SEO tools are basic ❌ Harder to grow into as your business scales |
| WordPress | ✅ Fully customizable ✅ Great for SEO and long-term content strategy ✅ You own everything ✅ Scales easily with your business |
❌ Requires some setup ❌ You’ll need hosting and plugin updates ❌ May need help from a designer/developer |
So, Which One’s Better?
That depends on what you actually want and need from your website.
If You Just Need Something Online, Fast:
Wix is a solid choice. You can DIY a simple landing page or services site in a weekend, and it’ll look clean and modern. If you’re a solo entrepreneur, testing a new offer, or just need to get your name out there, it works.
If You Want to Build Long-Term Credibility, Grow in Search, or Scale:
That’s where WordPress shines. You’ll have more flexibility to:
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Add blog content that ranks in search
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Optimize for local keywords like “massage therapy South Colorado Springs”
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Add custom features later on (booking tools, memberships, e-commerce)
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Actually own your content and structure
Most of our local clients either start with WordPress or end up moving there once they’ve outgrown Wix.
Let’s Talk SEO for a Second
If showing up on Google matters to you (and it should), here’s what you should know:
Wix SEO Basics:
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You can edit titles, descriptions, and alt text
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Google can index your site
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But… URL structures, blog layout, and site speed can hold you back
WordPress SEO Advantages:
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Full control over metadata, schema, and site structure
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Fast hosting + clean code = faster load times
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Blog architecture and internal links help your content rank better over time
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Plugins like RankMath make it easier than ever to stay optimized
In Real Talk Terms:
If you want to show up for searches like “best roofing company near me” or “Colorado Springs couples therapy”—WordPress gives you the tools to make that happen. Wix makes it possible, but a lot harder.
Quick Comparison:
| SEO Feature | WordPress | Wix |
|---|---|---|
| Metadata control | ✅ Full access | ✅ Basic only |
| Page speed flexibility | ✅ High | ❌ Platform-limited |
| Blog optimization tools | ✅ Excellent | ❌ Basic |
| Local SEO potential | ✅ Strong | ❌ Limited |
So… What Do We Recommend?
Wix is fine if you’re just trying to get something live and professional-looking. And sometimes that’s exactly what a business needs.
But if you’re planning to grow, want to rank on Google, or need custom functionality? WordPress is where it’s at.
We build both—and we’ll be real with you about what makes the most sense for your business. We’re not here to upsell you. We’re here to help you get the best return on your time and investment.
Not Sure What to Pick?
Let’s talk through it together. Whether you’re a new business in Fountain or leveling up your brand near North Academy, we’ll help you make a confident decision—and support you every step of the way.
Let’s talk website platforms and find the best platform for your needs!
