If you’ve been poking around the world of small business marketing platforms lately, chances are you’ve come across GoHighLevel (GHL). And if you’re anything like most of the local businesses we work with in Colorado Springs, you’re probably wondering:
Is it really worth it? Or is it just another all-in-one tool that promises the moon and delivers a headache?
At It’s Electra Digital, we use GoHighLevel for our own business and our clients. So here’s a completely honest review—no fluff, no affiliate pitch—just what we’ve learned from actually working inside the platform every day.
What Is GoHighLevel, Really?
GoHighLevel is an all-in-one marketing platform built for agencies, but it’s increasingly being used by solo businesses, service providers, and small teams who want to combine their tools into one system.
At its core, it replaces a bunch of things:
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Landing page builders (like Leadpages or ClickFunnels)
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CRM and pipeline tools (like HubSpot or Pipedrive)
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Email marketing tools (like Mailchimp or Constant Contact)
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SMS marketing platforms
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Booking systems
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Funnels, automations, surveys, and more
Instead of stitching together 6 different tools, GHL lets you run everything under one roof.
What We Love About GoHighLevel
1. All-in-One Simplicity (When It’s Set Up Right)
Once everything is built, GHL lets you track leads, send emails, book appointments, respond to texts, and view your pipeline—all from one dashboard. No more switching tabs or asking “Where did that lead go?”
2. Powerful Automation
You can create smart automations for almost anything:
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Send a text when someone fills out a form
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Remind a client about their appointment
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Trigger a nurture email when someone clicks a link
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Automatically request Google reviews after a service
For service-based businesses, this is a game-changer.
3. CRM and Pipeline Tracking
You don’t need a separate CRM. GHL’s pipeline tool is drag-and-drop simple and gives you a real-time view of where your leads or clients are in your process.
4. Custom Forms, Funnels, and Surveys
Forget Google Forms or Wufoo. GHL forms and surveys are fully brandable and drop right into your website or landing page. Need to ask questions before a booking? Easy.
5. Unlimited Users
This one’s a big deal—most marketing platforms charge you more for every user. With GHL, you can bring your whole team in without driving up the cost.
What We Don’t Love
1. The Learning Curve
GHL is not plug-and-play. It’s powerful, but that power comes with complexity. If you’re expecting a Mailchimp-style setup where you can jump in and build in 15 minutes… this ain’t that.
If you don’t have someone to set it up for you (👋), expect a pretty steep learning curve.
2. The Visual Builder Can Be Clunky
The funnel and website builder has improved, but it still doesn’t match the ease of tools like Squarespace or Elementor in WordPress. You’ll probably find yourself Googling how to fix padding, spacing, or mobile views if you DIY it.
3. Support Can Be Hit or Miss
The live chat support isn’t always fast, and documentation doesn’t always explain things clearly. That’s why a lot of users end up hiring someone to manage it—or getting stuck halfway in.
Who Is GoHighLevel Actually Good For?
We recommend GHL for:
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Service-based businesses who want to automate leads, scheduling, and follow-ups
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Solo business owners who are ready to grow and want systems in place
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Agencies (obviously—it was built for you)
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Businesses tired of duct-taping together 5 platforms and just want everything under one login
It’s not ideal if:
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You only want to send monthly emails (you’ll find it overkill)
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You hate tech and don’t want to pay someone to set it up for you
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You’re just starting out and don’t have any leads yet—it might feel like too much
What We Offer at It’s Electra Digital
We build and manage GoHighLevel systems for our clients every day. That includes:
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Fully branded landing pages and booking flows
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Custom pipelines that match your sales process
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Automations that follow up with your leads so you don’t have to
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Email and text marketing that actually gets seen
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Easy-to-edit dashboards so your team can take over (if you want)
Our clients love that we don’t just hand them the keys to a confusing dashboard—we set it up and teach them how to drive.
Final Verdict: Worth It?
Yes—if you’re ready to commit to doing marketing the smart way (and get some help upfront), GoHighLevel is 100% worth it. It has replaced more tools than we can count and made life easier for so many of our clients.
But it’s not magic. It needs to be set up with intention and tied to your real-life process. If you skip that part, it’s just a clunky tool you’ll stop using after 2 weeks.
Want a GHL Setup That Works?
We offer fully done-for-you GoHighLevel builds, including your brand, booking, forms, pipelines, and automations—so you can stop duct-taping tools and start running your business from one clean dashboard. Let’s Talk About Your Setup
